ART DIRECTION

‘TO HELL WITH IT’ EP - SOCIAL/DIGITAL ACTIVATIONS

commissioned by Warner Music UK to work on the visuals for PinkPantheress' debut mixtape, To Hell With It (2021). the inspiration for this project drew inspiration from vintage horror movie posters and 90s cartoons, weaving them together with a CRT TV aesthetic to create a unique and cohesive visual experience.

Photography - Brent McKeever
Animation / Video - Steffie Yee

• To Hell with It (stylised in all lowercase) is the debut mixtape by English musician PinkPantheress, released through Parlophone

• To Hell with It was named the second best album of 2021 by Variety

• BBC Radio 1’s Sound of 2022 winner

•  The resulting series of visuals are now featured on major music platforms, including Apple Music, Spotify, and YouTube.