creative direction

2018 Promo Photography

2019 promo photography

• The X Factor is the longest running TV talent show worldwide, at its peak it was viewed by over 19.5million UK viewers

• Throughout the years the show has evolved and has seen several format changes, including: a variety of judges, a Celebrity version and most recently a search for the next big UK pop group

• Each year we’ve transformed the creative to fit the format. In 2018, it was based around more a traditional TV glam aesthetic. Whereas 2019’s Celebrity & Band series had a more upbeat modern look to fit the energy of the show.