rimmel london
conceptual art direction
THE ‘ONLY1’ MATTE LIPSTICK
360 digital marketing campaign
To celebrate the launch of Rimmel’s 'ONLY1' Matte lipstick line, we CREATED the world's first Lipstick library showcasing each shade on an array of skin tones and lip shapes. IN ADDITION TO THIS, WE LAUNCHED a call to action campaign ENCOURAGING people to join the lipstick revolution.
the rimmel Lip library
Design and Assets by Noosh Tadghighi
OFFIcial LIP LIBRABRY AD
the only1 matte
LIPSTICK REVOLUTION
FEATURING GEORGIA MAY JAGGER