CONCEPTUAL art direction

‘NAUGHTY OR NICE’ HOLIDAY CAMPAIGN

Ad Art Direction By Darren Wanklyn
Ad Creative Direction Abi Ellis

• A global campaign which was a first of its kind, exploring the two sides of women; naughty or nice

• The advertisement which starred British actress Juno Temple allowed the audience to move between two different situations. The user would use navigation tools on their viewing device to gain a unique experience every time

• The #NaughtyOrNice campaign was purposed for the online and offline world, including: a WhatsApp activation ‘Menagé a Trois’ 

• The campaign was featured in a variety of publications, including: The Huffington Post, Elle, Harpers Bazaar, and The Sun